Know who you want to target? Here's how.
This resource from Tourism NI shows how you can market and create cultural experiences that appeal to older tourists.
10 personas for UK cultural audiences. These are a great way to visualise your audience once you know where they're coming from.
This resource from The Wallace Foundation in the USA gives some refreshingly fact-based strategies for attracting millennials.
Interested in targeting young people? Or increasing loyalty in your current audience of young people? Then read on.