Best practice and cutting-edge thinking in audience development today.
We’ve rounded up the best the web has to offer in audience development news and views.
The biggest mistakes in arts copy - and what you can do to fix them.
Author: Chris Siberston, A Thousand Monkeys
How receiving venues can make the most of their visiting companies' fans.
Author: Sian Dudley, Arts Professional
Duncan Webb asks how we can cross the cultural political divide.
Author: Duncan Webb, The Clyde Fitch Report
How Dorset County Museum used focus groups to make their museum more accessible for visitors with autism.
Author: Jack Welch, Medium
Tate's guide for writing for the web. They highlight how people read online, and give practical tips on how to improve your online copy.
The Audience Agency give their top to-dos for venues who want to start attracting cultural tourists.
Author: Anne Toreggiani and Helen Palmer, The Audience Agency