Real-life examples of how focusing on the audience can unlock an organisation’s potential.
Check out how other cultural organisations have used data and insight to improve their audience understanding.
Thrive's visitor profiling project to learn more about the visitors to six Northern Ireland museums.
We worked with Shannon Yee to find an audience for her immersive theatre installation. An example of how communication with box office and front of house staff is vital for marketing alternative theatre.
We ran Hitchhiker's Guide to the Arts in 2014 to see if planned group visits could increase engagement from those who don't normally attend cultural events.
How group visits can be used to increase engagement from hard to reach audiences.
Author: Jane Wells, First Art
Using digital engagement to build audiences for dance in Yorkshire.
Author: Ben Walmsley & Deborah Bull, Arts Professional
How Buxton Opera House used audience feedback to make their venue and events more family-friendly.
Author: Kate Mroczkowski, Spektrix